Africa's retail market will reach $2.5 trillion by 2030, yet 90% of transactions flow through informal channels. Opening a physical storefront means paying costs 2-5x higher than the US while competing against 2.5 million shops with lower overhead and deeper community ties. The survival rate? Only 10% make it past a decade. Meanwhile, B2B digital platforms connecting suppliers to informal retailers are achieving profitability and scale. Before signing that retail lease, under